The Marketing Port - AdWords/PPC

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AdWords/PPC

 

We know the animated whiteboard video we produce for you will be effective. That’s because we started out making videos for use in AdWords and Lead Generation campaigns and we saw first hand the high conversion rates that videos can provide. Of all of the types of videos we tested on AdWords, whiteboard videos had the highest conversion rates. 

There is some research that shows the impact makes on marketing campaigns:

  • Consumers are 73 percent more likely to make a purchase online after viewing a video. (Source: Animoto)
  • One minute of video has the same power as 1.8 million words of text. (Source: Forrester Research Inc.)
  • Sixty-five percent of senior executives reported they visited a vendor's website after watching a video, and 53 percent said they had conducted a search to locate more information after viewing a video. (Source: Study by Forbes magazine in association with Google)
  • Web sites that have videos are about 53 times more likely to receive a first-page ranking from Google than text-only pages. (Source: Forrester Research Inc.)

 

 

While videos are a powerful selling tool, they only work if you can reach your target audience. That's why we offer the following services to ensure maximum exposure of your video. Click on the links below or give us a call to learn more.